Sem :- 2
Roll no :- 17
Batch :- 2017-2019
Paper no :- Mass Communication and Media studies
Enrollment no :- 2069108420180002
Email id :- kajalbambha16@gmail.com
Submitted to :- Department of English,MKBU
Topic : - Importance of Electronic Media in Mass Media ?
Introduction :-
Electronic media is media that
uses electromechanical device to access the content. This is in similar
to social media, which now-a-days are most often created
electronically. Most new media are in the form of digital media.
Electronic media makes communication easy to connect people from one end
to other end by getting them together through media facilities.Before
some years, people used perform cultural events in various forms like
folk dance, drama, folk events etc. and that media was used to
communicate a message to large amounts of people through print media,
social media and later on by electronic media.Electronic media is
universal in most of the developed world. Electronic media devices have
made their place in modern life. As if now you can see there are many
social media platform but electronic media is growing in the wider range
at it is been need of people now-a-days.
What is Electronic media? :-
Electronic
media definition – Electronic media is the media that one can share on
any electronic device for the audiences viewing, unlike static media
(Printing) electronic media is broadcasted to the wider community.
Examples of Electronic media are things such as the television the
radio, or the wide Internet.
What are the different types of Electronic media?
There
is a wide range of Electronic media that broadcast a variety of
different things like advertisements and promotions. Different
Electronic media types are below;
•Television
•Radio
•Internet
RADIO :-
Radio is an effective means of broadcasting information to many people at once. For this reason, radio is a form of mass communication. The mass media also
include newspapers, popular magazines, and television. Radio and other
forms of mass communication do not allow for convenient, prompt
feedback. Receivers who wish to provide feedback on a particular message
typically need to use some other communication channel—telephone,
email, or letter—to respond to a sender. The most common business use of
radio is for advertising, primarily at the local level. It could be
used for debate on selected problems, and for dissemination of
information through talks, folk songs, dramas etc.
Radio broadcasting has adjusted itself
to the advent of television and has reasserted its place in the mass
communication. Its influence permeates every segment of society. Radio
is a mobile medium. Through a mass medium, it possess the qualities of a
direct, personal touch as it uses the spoken word to convey its
message.
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Objectives:
To reach more people more quickly
To reach illiterate audience.
To build enthusiasm and maintain interest.
To meet recreational needs.
To encourage local talents and abilities.
Procedures:
- The message has to be small and clear so that people can understand it and act.
- Do not make too much lengthy programme because lengthy programmes miss their attraction and utility.
- Time of the programme should be suitable to the audience.
- Programmes should be dependent on the seasonal needs of the people, so that they act upon quickly.
- Encourage the people to listen the rural programmes attentively.
- Interesting programmes should be specially announced in advance, so that people are able to listen them.
- Encourage the people to write about their opinion.
- Feed news stories and cultural programme related to the locality to the broadcasting stations.
Advantages:
- It reaches more people more quickly than any other means.
- It is relatively cheap.
- It reaches illiterate audience.
- It builds enthusiasm and maintains interest.
- It can also meet recreational needs.
- Wide range of experience can be pooled and made available.
Limitations
- The broadcasting facilities are available only in limited place.
- Only skilled personnel can handle the broadcasting.
- Broadcasting stations are not always accessible to extension workers.
- It is difficult to check on results.
- The time assigned for the talks is usually limited.
- There are not enough radio sets in the rural areas.
Role of Electronic Media in Mass-Communication:-
Communication is the process of transforming information from one person
to another. Technology has advanced in such fantastic way in this 21st century
that it has developed the new way of communication and
interactions. Electronic media plays a vital role in today’s world of
communication.
Television
has became most popular medium of communication. It is vital device in
our life and almost every family has it. By sitting at home and looking
at T.V we can have information about entire world. Many events and
competition can be seen ‘Live’ on the T.V. We can see live broadcasting
of sports such as cricket, football, hockey etc. By the help of
electronic media people are able to know about other country people,
their culture, life style etc. Which change our way of thinking about
another country.
Communication is the process of transforming information from one person to another. Technology has advanced in such fantastic way in this 21st century that it has developed the new way of communication and interactions. Electronic media plays a vital role in today’s world of communication.
Electronic
media has become very popular. Any small event that takes place
somewhere in the world is being telecasted within minutes and the rest
of the world is aware of that event. As a result the world is now socked
in the ocean of information. Communication is the passing of
information by utilizing various electronic medium. E-media contributes
to the advancement of business environment. With the help of video call
managers can conduct meetings with other employees. They can share
information about their business planning. With the help of e-media
numbers of people can participate at the same time in
communication.Radio and television provides entertainment to audience
but at the same time all these medium become good source of information
and knowledge. Electronic media empowers citizens to participate and
influence their politics. It enables them to raise their voice.
Electronic media, especially the internet and cell phones, are a major form of communication. Students and staff use this media to communicate about matters involving and relating to school. Is Electronic Media beneficial in Children’s Education?
Electronic
media is the media which uses electronics or electromagnetically energy
for the audience to access the content. Video recording, audio
recording, multimedia presentations, CD-Rom and online content are all
forms of electronic media and any equipment used in electronic
communication process such as radio, television, desktop computers,
laptops, electronic whiteboards, and electronic textbooks is also
considered as electronic media. Education has become far more convenient
as internet and social media had provided a vast opportunity to access
as much knowledge as one can. From generation to generation, education
remains as the essential part of a child life. To enhance the learning
techniques and cognitive skills of a child electronic media play a vital
role. But the valuable side of electronic media also meets some
hazardous effects such as social isolation, obesity and eating disorder.
Media
is a mean of transmitting the message, thought, opinion and view point.
In the beginning, man used horse and other animal to send the message
to the receiver. It took time to deliver the message and the probability
of spoiling the message was on the top. Now man has entered the age of
science and technology. They have explored the farther space. The have
got a tremendous achievement in many field as well as Electronic Media.
We are living in the era of electronic media. None can avoid and escape
from it. It is prevailing profound effects on advertisement, education,
information, politics and other social activities.Electronic media has
entirely changed the mode of advertisement. Different types of tricks
are employed to attract and attend the valuable customers. Sometimes an
innocent client is really confused in making the decision. On the other
hand it gives extensive options in selecting the desired product.Electronic
media has revolutionized the information system. Now everyone can be
aware himself with current information and updates. So many TV channels
in the country and internet websites justify the importance and
advantages of electronic media where everyone has a freedom to exchange
his view point freely.Media is playing an important role in the systems
of present life. People want to remain informed about everything and
news, which is taking place anywhere in the world. The world has become a
global village and this is because of media only.
Advantages:
- Many areas people get educated through the media were they get to learn many things form media about the politics, outside environment, etc.
- Media like television is a good source for the people to get updated through the electronic media.
- Electronic media makes people aware of world-wide things.
- Greater opportunities you get through this media sitting at your place, this is an advantage of media.
- Firstly people used to use radio for the news but as the generation changes the media generation also changes to television and other electronic devices.
- Also through this electronic media you can get to see many cultural events going in world.
- Elder citizen and children get more knowledge through this media.
As you can see media has many advantages but it is up to the human at what limit media should be used.
Conclusion:
Mass
media is the integral part of our life. With the use of mass media life
becomes easier to live for people. It provides wide range of
information and builds a bridge among the people. Mass media is the best
medium of communication. People can interact effectively with the help
of mass media.
Works Cited
Dhawan, Ajay Prabhakar. Importance of Electronic Media in Mass Communication. 8 February 2018. 6 April 2018 <https://theknowledgereview.com/importance-electronic-media-mass-communication/>.
Xie-Connell, Carl. What is Electronic media? June 2015. 5 April 2018 <http://www.skillmaker.edu.au/what-is-electronic-media/>.
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